Google Ads
Campaigns for the searches that turn into jobs, shown only in the Seattle areas you serve.
- Buyer-intent keywords only
- Call and form tracking
- Area and schedule targeting
- Weekly search-term cleanup
More calls from the Seattle neighborhoods you actually want to work in. I set up your ads, Google Business Profile and website as one system, track every call and form, and report in leads and cost per lead.
Seattle's long, gray rainy season from fall through spring keeps roofs, gutters and drainage under constant moisture. Older Craftsman homes and newer townhouses sit side by side, and steep lots and towering evergreens bring their own problems. Residents tend to research online thoroughly before hiring, reading reviews and checking contractor registration.
Damp, shaded conditions let moss grow thick on roofs, which shortens roof life if it's left alone.
Steep hillside lots and wet soils make retaining walls and slope stabilization a common need.
Tall Douglas firs and cedars near homes need regular trimming, and winter windstorms can drop limbs or whole trees.
Few older Seattle homes were built with air conditioning, and the 2021 heat wave sent many homeowners looking for ductless heat pumps.
Seattle has high labor costs and competitive clicks, and Eastside cities like Bellevue and Kirkland add another layer of competition. Bridges and traffic across Lake Washington make it hard to serve the whole region efficiently.
That is why I don't run one big radius around the city. Each campaign and page is built around the areas you serve, the hours you can answer the phone and the jobs that pay best.
You pick the areas. Anything outside them gets excluded, so you don't pay for calls you would turn down.
Lower is better. In your audit I check real click costs for your trade and areas.
Run moss removal and roof cleaning ads in late summer and early fall, before the rains return, then shift to gutter and drainage work as the wet season begins. Keep Seattle and the Eastside in separate campaigns, since the SR 520 and I-90 bridges eat into travel time.
In your audit I pull real search volume and click costs for your trade, then map each search to an ad group or a page.
Your list is built from your services and the areas you cover.
Start with one or combine them. Each one is measured in calls, form leads and booked jobs.
Campaigns for the searches that turn into jobs, shown only in the Seattle areas you serve.
Show up in the map pack and organic results when people near you search for your service.
Fast, mobile-first pages that make it easy for Seattle customers to call or book.
Set your budget, click cost, close rate and job value to estimate leads, cost per lead and revenue.
Estimate only, based on your inputs. In the audit I use real keyword costs for your area.
| Maruf | Typical agency | Lead sites | |
|---|---|---|---|
| Leads come only to you | ✓ | ✓ | Shared |
| You talk to the person doing the work | ✓ | ✕ | ✕ |
| You own the ad account, site and data | ✓ | Often not | ✕ |
| Builds rankings and a site that keep working | ✓ | Sometimes | ✕ |
| Month-to-month, no lock-in | ✓ | 6-12 mo | Varies |
| Reports in calls and cost per lead | ✓ | Impressions | Lead count |
| No setup work needed on your side | A short call | Onboarding | ✓ |
What drives your results is local data: the areas you serve, what people in Seattle search for and who shows up in your map pack. I research all of that before we start.
I review your ads, SEO and website and show you exactly where leads leak.
48 hoursPriorities, budget and the numbers we'll track.
Week 1Tracking, campaigns and pages go live in accounts set up in your name.
Weeks 2–3Weekly improvements plus a plain-English monthly report on leads and cost.
OngoingLate summer through early fall tends to work well, since homeowners want the work done before the rains and roofs are dry enough to treat. Many companies keep a small budget running through winter for leak calls.
More homeowners are asking, especially since the 2021 heat wave. Ductless heat pumps are popular because they heat and cool without ductwork, which suits many older Seattle houses.
If your crew can reach them reliably, yes, but give them their own campaign. Eastside homes tend to be newer and larger, and competition and pricing there differ from Seattle proper.
You get a personal video walkthrough of your ads, SEO and website, with the 3 fixes that will bring the most calls, ranked by impact. Normally $300, free while spots last.
Not in Seattle? I work with service businesses in cities across the US. See all locations →