Google AdsWater damage restoration · USA
Cutting cost per lead by 41% in 90 days
- The problem
- Spending heavily on broad keywords with no call tracking. Most budget went to irrelevant searches.
- What I did
- Rebuilt campaigns around emergency-intent keywords, added call tracking, negative keyword lists and a dedicated landing page.
- The result
- Cost per lead dropped from $78 to $46 and calls per month more than doubled on the same budget.
Calls per month
BeforeAfter