Google Ads that bring calls, not just clicks.
Most service businesses waste a large share of their ad budget on the wrong searches, wrong locations and pages that don't convert. I fix the leaks first, then scale what works.
- No setup lock-in
- Your account, your data
- Weekly optimization
Most accounts I audit share the same 4 problems
Your ads might be getting clicks, but if tracking is broken or search terms are loose, you're paying for people who never call. Here's where wasted spend usually goes.
- Broad keywords matching job seekers and DIY searches
- No call tracking, so Google optimizes for the wrong thing
- Ads running outside your service area or after hours
- Traffic sent to a slow homepage instead of a landing page
Typical wasted spend breakdown
Where wasted budget goes in the accounts I audit
- Irrelevant search terms38%
- No / broken tracking27%
- Weak landing page20%
- Wrong location / hours15%
Everything a profitable ad account needs
Intent keyword research
Buyer keywords only, with competitor and cost analysis for your area.
Call & form tracking
Every call and lead tracked in GA4 and Google Ads, so we optimize for revenue.
High-CTR ad copy
Ads with offers, extensions and local trust signals that earn the click.
Negative keyword shield
Weekly search-term cleanup so you stop paying for junk traffic.
Geo & schedule targeting
Ads show only where you work and when you can answer.
Landing pages
Dedicated pages built to convert ad traffic into calls.
Meta retargeting
Bring back visitors who didn't call the first time.
Monthly lead report
Leads, cost per lead and next steps in plain English.
What could Google Ads bring you?
Move the sliders to match your business. You'll see roughly how a well-run campaign turns budget into leads and revenue.
Estimate only, based on your inputs. In the audit I use real keyword costs for your area.
From first message to steady leads in 4 steps
- 01
Free audit
I review your ads, SEO and website and show you exactly where leads leak.
48 hours - 02
90-day plan
Clear priorities, budget and the numbers we'll track. No jargon.
Week 1 - 03
Build & launch
Tracking, campaigns and pages go live. You can see everything, and you own it.
Weeks 2–3 - 04
Optimize & scale
Weekly improvements plus a plain-English monthly report on leads and cost.
Ongoing
Google Ads management in these cities
Google Ads questions
How fast will Google Ads bring leads?
Usually within the first 1–2 weeks after launch. The first month is about learning which keywords and ads bring the cheapest leads, then we scale those.
What's the minimum ad budget?
It depends on your local click costs. Many local service businesses start at $1,000–$3,000/month in ad spend. The audit gives you a number based on real data.
I already run ads. Can you fix my account?
Yes. Most clients come to me with an existing account. I audit it first and keep what works, so you don't lose your history.
Do you run Meta (Facebook/Instagram) ads too?
Yes, mainly for retargeting and offers. For most service businesses Google Search brings the highest-intent leads, so it comes first.
Find out where your leads are leaking. Free.
You get a personal video walkthrough of your ads, SEO and website, with the 3 fixes that will bring the most calls, ranked by impact. Normally $300, free while spots last.
- Delivered in 48 hours
- No obligation, no sales pitch
- Yours to keep