Google Ads
Campaigns for the searches that turn into jobs, shown only in the San Jose areas you serve.
- Buyer-intent keywords only
- Call and form tracking
- Area and schedule targeting
- Weekly search-term cleanup
More calls from the San Jose neighborhoods you actually want to work in. I set up your ads, Google Business Profile and website as one system, track every call and form, and report in leads and cost per lead.
San Jose is the largest city in Silicon Valley, filled mostly with single-family ranch homes and townhouses built from the 1950s through the 1980s. The climate is dry and mild, but valley heat in summer and occasional atmospheric river storms in winter both generate service calls. Home values are high, and homeowners research carefully, read reviews and compare quotes before hiring.
State and regional electrification efforts and utility rebates have many Bay Area homeowners replacing gas furnaces with heat pumps.
Atmospheric river storms after long dry seasons expose worn roofs on older ranch homes.
High home values make updating dated mid-century kitchens and baths a common investment.
Roof rats are a frequent problem in Bay Area neighborhoods with mature trees and fruit-bearing yards.
Silicon Valley has some of the highest click prices anywhere, partly because home values and project sizes are high. Customers are detail-oriented and often check licenses, permits and reviews before booking.
That is why I don't run one big radius around the city. Each campaign and page is built around the areas you serve, the hours you can answer the phone and the jobs that pay best.
You pick the areas. Anything outside them gets excluded, so you don't pay for calls you would turn down.
Lower is better. In your audit I check real click costs for your trade and areas.
Show your California CSLB license number in ads and on landing pages, and explain permits up front, since San Jose homeowners often ask. For heat pump work, build a page that explains current utility and state rebates in plain language.
In your audit I pull real search volume and click costs for your trade, then map each search to an ad group or a page.
Your list is built from your services and the areas you cover.
Start with one or combine them. Each one is measured in calls, form leads and booked jobs.
Campaigns for the searches that turn into jobs, shown only in the San Jose areas you serve.
Show up in the map pack and organic results when people near you search for your service.
Fast, mobile-first pages that make it easy for San Jose customers to call or book.
Set your budget, click cost, close rate and job value to estimate leads, cost per lead and revenue.
Estimate only, based on your inputs. In the audit I use real keyword costs for your area.
| Maruf | Typical agency | Lead sites | |
|---|---|---|---|
| Leads come only to you | ✓ | ✓ | Shared |
| You talk to the person doing the work | ✓ | ✕ | ✕ |
| You own the ad account, site and data | ✓ | Often not | ✕ |
| Builds rankings and a site that keep working | ✓ | Sometimes | ✕ |
| Month-to-month, no lock-in | ✓ | 6-12 mo | Varies |
| Reports in calls and cost per lead | ✓ | Impressions | Lead count |
| No setup work needed on your side | A short call | Onboarding | ✓ |
What drives your results is local data: the areas you serve, what people in San Jose search for and who shows up in your map pack. I research all of that before we start.
I review your ads, SEO and website and show you exactly where leads leak.
48 hoursPriorities, budget and the numbers we'll track.
Week 1Tracking, campaigns and pages go live in accounts set up in your name.
Weeks 2–3Weekly improvements plus a plain-English monthly report on leads and cost.
OngoingHigh home values and large project budgets mean competitors can afford to pay more per lead. You can offset that by focusing on specific services and neighborhoods, improving your landing page so more visitors call, and tracking which keywords produce real jobs.
Often, yes. Heat pumps and heat pump water heaters may qualify for utility or state incentives, and homeowners appreciate a contractor who explains them clearly. Keep rebate details current, since programs change.
Start with the cities closest to you. San Jose alone is large, and nearby cities like Santa Clara, Milpitas and Cupertino each have their own competitors. Expand once your core area brings in steady leads.
You get a personal video walkthrough of your ads, SEO and website, with the 3 fixes that will bring the most calls, ranked by impact. Normally $300, free while spots last.
Not in San Jose? I work with service businesses in cities across the US. See all locations →