Google Ads
Campaigns for the searches that turn into jobs, shown only in the Jacksonville areas you serve.
- Buyer-intent keywords only
- Call and form tracking
- Area and schedule targeting
- Weekly search-term cleanup
More calls from the Jacksonville neighborhoods you actually want to work in. I set up your ads, Google Business Profile and website as one system, track every call and form, and report in leads and cost per lead.
Jacksonville covers more land than any other city in the contiguous United States, so service areas stretch from the Beaches to the Westside and south into St. Johns County. The climate is humid and subtropical, with hurricane season, near-daily summer thunderstorms and the St. Johns River running through the middle of town. A large Navy presence and steady growth mean many residents are new and looking for contractors they can trust.
Warm, humid weather keeps termites, palmetto bugs and mosquitoes active for most of the year.
St. Augustine grass dominates local lawns and needs regular treatment for chinch bugs, weeds and fungus in the heat.
Tropical storms, heavy summer rain and flooding in low-lying areas near the river send water into homes.
Live oaks and tall pines close to houses need trimming before hurricane season to cut the risk of storm damage.
Because the city is so big geographically, a single Jacksonville campaign can send a technician across the river and back for a small job. Military moves also mean many customers have no local referrals and rely heavily on Google.
That is why I don't run one big radius around the city. Each campaign and page is built around the areas you serve, the hours you can answer the phone and the jobs that pay best.
You pick the areas. Anything outside them gets excluded, so you don't pay for calls you would turn down.
Lower is better. In your audit I check real click costs for your trade and areas.
Split targeting by the areas locals identify with, such as the Beaches, Southside, Westside and Clay County, and name them in your ads. A landing page that welcomes military families near NAS Jacksonville and Naval Station Mayport can reach people who just arrived.
In your audit I pull real search volume and click costs for your trade, then map each search to an ad group or a page.
Your list is built from your services and the areas you cover.
Start with one or combine them. Each one is measured in calls, form leads and booked jobs.
Campaigns for the searches that turn into jobs, shown only in the Jacksonville areas you serve.
Show up in the map pack and organic results when people near you search for your service.
Fast, mobile-first pages that make it easy for Jacksonville customers to call or book.
Set your budget, click cost, close rate and job value to estimate leads, cost per lead and revenue.
Estimate only, based on your inputs. In the audit I use real keyword costs for your area.
| Maruf | Typical agency | Lead sites | |
|---|---|---|---|
| Leads come only to you | ✓ | ✓ | Shared |
| You talk to the person doing the work | ✓ | ✕ | ✕ |
| You own the ad account, site and data | ✓ | Often not | ✕ |
| Builds rankings and a site that keep working | ✓ | Sometimes | ✕ |
| Month-to-month, no lock-in | ✓ | 6-12 mo | Varies |
| Reports in calls and cost per lead | ✓ | Impressions | Lead count |
| No setup work needed on your side | A short call | Onboarding | ✓ |
What drives your results is local data: the areas you serve, what people in Jacksonville search for and who shows up in your map pack. I research all of that before we start.
I review your ads, SEO and website and show you exactly where leads leak.
48 hoursPriorities, budget and the numbers we'll track.
Week 1Tracking, campaigns and pages go live in accounts set up in your name.
Weeks 2–3Weekly improvements plus a plain-English monthly report on leads and cost.
OngoingIn practice, several. The Beaches, Southside, Mandarin, the Westside and the suburbs in Clay and St. Johns counties each have different housing and traffic patterns. Most service businesses do better focusing on a few of them first.
It changes demand quickly. Before a storm people search for tree trimming, shutters and generators, and afterward they want roof tarps, water extraction and debris removal. Having ads and pages ready for both phases lets you respond within hours.
Reviews matter a lot here because so many residents are newcomers without word-of-mouth referrals. A steady flow of recent reviews on your Google Business Profile often decides whether you get the call or get skipped.
You get a personal video walkthrough of your ads, SEO and website, with the 3 fixes that will bring the most calls, ranked by impact. Normally $300, free while spots last.
Not in Jacksonville? I work with service businesses in cities across the US. See all locations →