Google Ads
Campaigns for the searches that turn into jobs, shown only in the Houston areas you serve.
- Buyer-intent keywords only
- Call and form tracking
- Area and schedule targeting
- Weekly search-term cleanup
More calls from the Houston neighborhoods you actually want to work in. I set up your ads, Google Business Profile and website as one system, track every call and form, and report in leads and cost per lead.
Houston is flat, humid and spread over a huge area with no zoning, and new subdivisions keep pushing out toward Katy, Cypress and The Woodlands. Hurricanes, tropical storms and flash flooding are part of life, and the long hot season runs air conditioners hard most of the year. When a storm hits or an AC dies in August, homeowners search fast and call whoever looks local and available.
Hurricane season and flash flooding from heavy Gulf rain send water into homes across low-lying parts of the city.
Long, humid summers make air conditioning a necessity, and a breakdown during a heat wave is an emergency.
Gulf humidity and moisture left behind after floods create ideal conditions for mold in walls and attics.
Extended power outages after hurricanes and winter storms have pushed many homeowners to install whole-home generators.
Greater Houston is enormous, and suburbs like Katy and Pearland are far apart in traffic. After major storms, restoration clicks get very competitive as national franchises and out-of-town crews flood the ads.
That is why I don't run one big radius around the city. Each campaign and page is built around the areas you serve, the hours you can answer the phone and the jobs that pay best.
You pick the areas. Anything outside them gets excluded, so you don't pay for calls you would turn down.
Lower is better. In your audit I check real click costs for your trade and areas.
Run separate campaigns for the west side (Katy, Cypress), the north side (The Woodlands, Spring) and the south side (Pearland, Sugar Land), each with landing pages that name those areas. Before hurricane season starts in June, update your Google Business Profile hours, photos and emergency service details.
In your audit I pull real search volume and click costs for your trade, then map each search to an ad group or a page.
Your list is built from your services and the areas you cover.
Start with one or combine them. Each one is measured in calls, form leads and booked jobs.
Campaigns for the searches that turn into jobs, shown only in the Houston areas you serve.
Show up in the map pack and organic results when people near you search for your service.
Fast, mobile-first pages that make it easy for Houston customers to call or book.
Set your budget, click cost, close rate and job value to estimate leads, cost per lead and revenue.
Estimate only, based on your inputs. In the audit I use real keyword costs for your area.
| Maruf | Typical agency | Lead sites | |
|---|---|---|---|
| Leads come only to you | ✓ | ✓ | Shared |
| You talk to the person doing the work | ✓ | ✕ | ✕ |
| You own the ad account, site and data | ✓ | Often not | ✕ |
| Builds rankings and a site that keep working | ✓ | Sometimes | ✕ |
| Month-to-month, no lock-in | ✓ | 6-12 mo | Varies |
| Reports in calls and cost per lead | ✓ | Impressions | Lead count |
| No setup work needed on your side | A short call | Onboarding | ✓ |
What drives your results is local data: the areas you serve, what people in Houston search for and who shows up in your map pack. I research all of that before we start.
I review your ads, SEO and website and show you exactly where leads leak.
48 hoursPriorities, budget and the numbers we'll track.
Week 1Tracking, campaigns and pages go live in accounts set up in your name.
Weeks 2–3Weekly improvements plus a plain-English monthly report on leads and cost.
OngoingIt depends heavily on the niche. Restoration and generator work tend to cost more per click because each job is worth a lot, while smaller services cost less. Tight geo-targeting and call tracking keep spend focused on calls you can actually take.
Being established before the storm helps most: real reviews, a verified local address and photos of past Houston jobs. Homeowners have learned to be wary of out-of-town crews, so stress that you're local and licensed in your ads and on your landing pages.
Many Houston households speak Spanish, so a Spanish ad group is often worth testing, especially for AC, plumbing and restoration. Pair it with a Spanish landing page and someone who can answer the phone in Spanish.
You get a personal video walkthrough of your ads, SEO and website, with the 3 fixes that will bring the most calls, ranked by impact. Normally $300, free while spots last.
Not in Houston? I work with service businesses in cities across the US. See all locations →