Google Ads
Campaigns for the searches that turn into jobs, shown only in the Dallas areas you serve.
- Buyer-intent keywords only
- Call and form tracking
- Area and schedule targeting
- Weekly search-term cleanup
More calls from the Dallas neighborhoods you actually want to work in. I set up your ads, Google Business Profile and website as one system, track every call and form, and report in leads and cost per lead.
Dallas sits at the center of a fast-growing metro, with suburbs like Frisco, McKinney and Prosper adding new neighborhoods every year. North Texas weather swings hard, from summer heat to spring hailstorms and the occasional ice storm that freezes pipes. Homeowners expect quick, professional service and usually compare several companies online before booking.
North Texas gets frequent spring hailstorms, and hail damage regularly leads to insurance roof claims.
The area's expansive Blackland Prairie clay swells and shrinks with rain and drought, cracking slabs and walls.
Hard freezes like the February 2021 winter storm showed how exposed North Texas plumbing is to burst pipes.
Hot summers and watering schedules keep homeowners calling about broken heads, leaks and controller problems.
DFW is so large that targeting 'Dallas' pulls in searchers across many counties, and clicks for roofing and foundation work are expensive. After hailstorms, out-of-state storm crews compete hard for the same homeowners.
That is why I don't run one big radius around the city. Each campaign and page is built around the areas you serve, the hours you can answer the phone and the jobs that pay best.
You pick the areas. Anything outside them gets excluded, so you don't pay for calls you would turn down.
Lower is better. In your audit I check real click costs for your trade and areas.
Treat the northern suburbs (Plano, Frisco, McKinney) and the city itself as separate campaigns with their own budgets and landing pages. Keep a paused hail response campaign ready and switch it on for the specific ZIP codes a storm hits.
In your audit I pull real search volume and click costs for your trade, then map each search to an ad group or a page.
Your list is built from your services and the areas you cover.
Start with one or combine them. Each one is measured in calls, form leads and booked jobs.
Campaigns for the searches that turn into jobs, shown only in the Dallas areas you serve.
Show up in the map pack and organic results when people near you search for your service.
Fast, mobile-first pages that make it easy for Dallas customers to call or book.
Set your budget, click cost, close rate and job value to estimate leads, cost per lead and revenue.
Estimate only, based on your inputs. In the audit I use real keyword costs for your area.
| Maruf | Typical agency | Lead sites | |
|---|---|---|---|
| Leads come only to you | ✓ | ✓ | Shared |
| You talk to the person doing the work | ✓ | ✕ | ✕ |
| You own the ad account, site and data | ✓ | Often not | ✕ |
| Builds rankings and a site that keep working | ✓ | Sometimes | ✕ |
| Month-to-month, no lock-in | ✓ | 6-12 mo | Varies |
| Reports in calls and cost per lead | ✓ | Impressions | Lead count |
| No setup work needed on your side | A short call | Onboarding | ✓ |
What drives your results is local data: the areas you serve, what people in Dallas search for and who shows up in your map pack. I research all of that before we start.
I review your ads, SEO and website and show you exactly where leads leak.
48 hoursPriorities, budget and the numbers we'll track.
Week 1Tracking, campaigns and pages go live in accounts set up in your name.
Weeks 2–3Weekly improvements plus a plain-English monthly report on leads and cost.
OngoingUsually not. The metro is so spread out that a crew based in north Dallas rarely wants jobs in west Fort Worth. Target the cities closest to your base and treat the rest as a separate, optional campaign.
Lead with your local address, years in the area and reviews from nearby homeowners. Offer a plain free inspection and explain the insurance process clearly. North Texas homeowners have seen plenty of door knockers and tend to trust established local names.
They can be. New-construction homes need landscaping, fencing, irrigation and pest control early on, and builder warranty issues show up a few years in. Many residents are new to the area and haven't picked regular contractors yet.
You get a personal video walkthrough of your ads, SEO and website, with the 3 fixes that will bring the most calls, ranked by impact. Normally $300, free while spots last.
Not in Dallas? I work with service businesses in cities across the US. See all locations →