Google Ads
Campaigns for the searches that turn into jobs, shown only in the Columbus areas you serve.
- Buyer-intent keywords only
- Call and form tracking
- Area and schedule targeting
- Weekly search-term cleanup
More calls from the Columbus neighborhoods you actually want to work in. I set up your ads, Google Business Profile and website as one system, track every call and form, and report in leads and cost per lead.
Columbus is Ohio's largest city and still growing, with older brick homes near downtown and Ohio State and newer subdivisions in suburbs like Dublin, Westerville and Hilliard. Winters are cold with freeze and thaw cycles, and spring brings heavy rain and the occasional severe storm. A young, mobile population means many residents find service providers through Google rather than family referrals.
Heavy spring rain makes sump pumps essential in many basements, and a failed pump quickly means a flooded basement.
Mature maples and oaks in older neighborhoods fill gutters every fall, leading to overflow and ice buildup in winter.
The large student rental market around Ohio State creates a rush of cleaning, painting and repair work when leases end.
Cool-season lawns in Central Ohio do best with fall aeration and overseeding after summer stress.
Columbus is a moderately priced ad market, but large regional brands dominate the top results for common services. Growth is spread across many suburbs, so a single Columbus campaign may not match where your best customers live.
That is why I don't run one big radius around the city. Each campaign and page is built around the areas you serve, the hours you can answer the phone and the jobs that pay best.
You pick the areas. Anything outside them gets excluded, so you don't pay for calls you would turn down.
Lower is better. In your audit I check real click costs for your trade and areas.
Build campaigns around the specific suburbs you serve, and time lawn and gutter ads for early fall when leaves drop and grass needs aeration. If you do turnover work, contact property managers near campus and run ads in late spring and summer when leases end.
In your audit I pull real search volume and click costs for your trade, then map each search to an ad group or a page.
Your list is built from your services and the areas you cover.
Start with one or combine them. Each one is measured in calls, form leads and booked jobs.
Campaigns for the searches that turn into jobs, shown only in the Columbus areas you serve.
Show up in the map pack and organic results when people near you search for your service.
Fast, mobile-first pages that make it easy for Columbus customers to call or book.
Set your budget, click cost, close rate and job value to estimate leads, cost per lead and revenue.
Estimate only, based on your inputs. In the audit I use real keyword costs for your area.
| Maruf | Typical agency | Lead sites | |
|---|---|---|---|
| Leads come only to you | ✓ | ✓ | Shared |
| You talk to the person doing the work | ✓ | ✕ | ✕ |
| You own the ad account, site and data | ✓ | Often not | ✕ |
| Builds rankings and a site that keep working | ✓ | Sometimes | ✕ |
| Month-to-month, no lock-in | ✓ | 6-12 mo | Varies |
| Reports in calls and cost per lead | ✓ | Impressions | Lead count |
| No setup work needed on your side | A short call | Onboarding | ✓ |
What drives your results is local data: the areas you serve, what people in Columbus search for and who shows up in your map pack. I research all of that before we start.
I review your ads, SEO and website and show you exactly where leads leak.
48 hoursPriorities, budget and the numbers we'll track.
Week 1Tracking, campaigns and pages go live in accounts set up in your name.
Weeks 2–3Weekly improvements plus a plain-English monthly report on leads and cost.
OngoingIt's a growing area with steady new construction and many households new to town, which helps businesses without a long history. Ad costs are generally more reasonable than on the coasts, though that varies by niche.
Mostly during heavy spring rain and after storms, often right after a pump fails. Having ads ready when storms are forecast and offering battery backup systems as an add-on can work well.
If you offer cleaning, painting, junk removal or repairs, landlords and property managers near campus can be a reliable source of repeat work. Lease turnover squeezes that demand into a few busy weeks, so plan staffing and ads ahead.
You get a personal video walkthrough of your ads, SEO and website, with the 3 fixes that will bring the most calls, ranked by impact. Normally $300, free while spots last.
Not in Columbus? I work with service businesses in cities across the US. See all locations →