Google Ads
Campaigns for the searches that turn into jobs, shown only in the Boston areas you serve.
- Buyer-intent keywords only
- Call and form tracking
- Area and schedule targeting
- Weekly search-term cleanup
Free Boston market audit · 3 spots left for this month
Google Ads, SEO & Web Design for Boston Service Businesses
More calls from the Boston neighborhoods you actually want to work in. I set up your ads, Google Business Profile and website as one system, track every call and form, and report in leads and cost per lead.
- Month-to-month
- You own every account
- Reply within 24 hours
676,000Population
Greater BostonMetro
Dorchester, Jamaica Plain, South BostonService areas we can target
No lock-in contractsMonth-to-month. Cancel any month.
You own everythingAd accounts, website, data and reviews are in your name.
Leads, not vanity metricsEvery report shows calls, forms and cost per lead.
A direct line to meEmail or WhatsApp, Mon–Sat. No account manager in between.
The Boston market
What service businesses in Boston, MA are working with
Boston's housing is old, with triple-deckers, brownstones and colonial-era homes in neighborhoods like Dorchester and Jamaica Plain and in nearby Somerville and Cambridge. Winters bring nor'easters, heavy snow and ice dams, and many homes are drafty and poorly insulated. Narrow streets, permit parking and historic district rules add complexity, so customers value companies that know the local quirks.
Trades with steady demand in Boston
Ice dam removal
Heavy snow and freeze and thaw cycles build ice dams on older, poorly insulated roofs, which leads to leaks inside.
Insulation and air sealing
Drafty older homes lose a lot of heat, and the Mass Save program offers incentives that help homeowners pay for upgrades.
Lead paint removal
Massachusetts lead law requires deleading in many pre-1978 homes where young children live, so certified deleaders stay busy.
Chimney repair
Old brick chimneys break down under years of freezing and thawing and often need repointing, liners or rebuilding.
The hard part
Why ads and SEO in Boston need a local plan
Boston has high labor costs and expensive clicks, and many homeowners ask neighbors and local online groups before they search. Dense neighborhoods with limited parking make some jobs far more costly to service than others.
That is why I don't run one big radius around the city. Each campaign and page is built around the areas you serve, the hours you can answer the phone and the jobs that pay best.
Areas we can target around Boston
DorchesterJamaica PlainSouth BostonSomervilleCambridgeQuincy
You pick the areas. Anything outside them gets excluded, so you don't pay for calls you would turn down.
Cost per lead: wide radius vs. chosen areas
One wide radiusOnly the areas you serve
Lower is better. In your audit I check real click costs for your trade and areas.
Local tip for Boston
Explain how Mass Save incentives work with your insulation services, and confirm current program terms before promoting them. During winter storms, run ice dam and roof leak ads targeted to the towns hit hardest, then pause them once the thaw passes.
Search demand
Searches we get you found for in Boston
In your audit I pull real search volume and click costs for your trade, then map each search to an ad group or a page.
ice dam removal bostoninsulation contractor somerville madeleading contractor bostonchimney repair dorchestermass save insulation cambridgeroof leak repair quincy ma
Your list is built from your services and the areas you cover.
Services in Boston
Three ways to get more calls in Boston
Start with one or combine them. Each one is measured in calls, form leads and booked jobs.
Local SEO
Show up in the map pack and organic results when people near you search for your service.
- Google Business Profile setup
- Service and area pages
- Review system
- Monthly map grid tracking
Conversion Web Design
Fast, mobile-first pages that make it easy for Boston customers to call or book.
- Clear offer above the fold
- Landing pages for ads
- Click-to-call and short forms
- Fast load on phones
Lead calculator
What could Google Ads bring you?
Set your budget, click cost, close rate and job value to estimate leads, cost per lead and revenue.
Clicks / month0
Leads / month0
Cost per lead$0
New customers0
Estimated monthly revenue · return on ad spend$0 · 0×
Estimate only, based on your inputs. In the audit I use real keyword costs for your area.
Your options in Boston
Me vs. a typical agency vs. lead sites
| Maruf | Typical agency | Lead sites | |
|---|---|---|---|
| Leads come only to you | ✓ | ✓ | Shared |
| You talk to the person doing the work | ✓ | ✕ | ✕ |
| You own the ad account, site and data | ✓ | Often not | ✕ |
| Builds rankings and a site that keep working | ✓ | Sometimes | ✕ |
| Month-to-month, no lock-in | ✓ | 6-12 mo | Varies |
| Reports in calls and cost per lead | ✓ | Impressions | Lead count |
| No setup work needed on your side | A short call | Onboarding | ✓ |
Working together
You work with me directly, not an account manager
What drives your results is local data: the areas you serve, what people in Boston search for and who shows up in your map pack. I research all of that before we start.
- Video calls, phone, email or WhatsApp, at times that suit your time zone
- Every campaign, profile and page set up in your name
How it works
From first message to steady leads in 4 steps
- 01
Free audit
I review your ads, SEO and website and show you exactly where leads leak.
48 hours - 02
90-day plan
Priorities, budget and the numbers we'll track.
Week 1 - 03
Build & launch
Tracking, campaigns and pages go live in accounts set up in your name.
Weeks 2–3 - 04
Optimize & scale
Weekly improvements plus a plain-English monthly report on leads and cost.
Ongoing
FAQ
Questions from Boston business owners
Should I mention Mass Save in my ads?
If you're a participating contractor or your work qualifies for incentives, yes. Many Massachusetts homeowners already know the program and look for contractors who can guide them through it. Never imply participation if you aren't part of it.
Is ice dam removal a good niche in Boston?
It's highly seasonal but urgent when it happens, and homeowners will pay for quick help to stop leaks. Pair it with insulation and air sealing so you can follow up with the customer once the snow melts.
How do I market to owners of Boston's older homes?
Show that you understand triple-deckers, brownstones and old heating systems. Photos of past local jobs, notes on permits and historic district experience, and reviews from nearby neighborhoods all build trust.
Free Boston audit
What happens after you send the form
Monthly client capacity7/10 taken
- ✉info@hellomaruf.online
- 💬WhatsApp me
- 🕑Mon-Sat
3 audit spots left for this month
Find out where your leads are leaking. Free.
You get a personal video walkthrough of your ads, SEO and website, with the 3 fixes that will bring the most calls, ranked by impact. Normally $300, free while spots last.
- Delivered in 48 hours
- No obligation, no sales pitch
- Yours to keep
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Monthly client capacity7/10 taken
I cap new clients each month so every account gets hands-on work.
Not in Boston? I work with service businesses in cities across the US. See all locations →