Google Ads
Campaigns for the searches that turn into jobs, shown only in the Atlanta areas you serve.
- Buyer-intent keywords only
- Call and form tracking
- Area and schedule targeting
- Weekly search-term cleanup
More calls from the Atlanta neighborhoods you actually want to work in. I set up your ads, Google Business Profile and website as one system, track every call and form, and report in leads and cost per lead.
Atlanta is known as a city in a forest, with heavy tree canopy over neighborhoods from Buckhead to Decatur and a metro that sprawls across many counties. Hot, humid summers and red clay soils lead to moisture and pest problems, and summer thunderstorms bring down trees and power lines. Traffic on I-285 and the Downtown Connector makes drive time a major factor for any service business.
Large oaks and pines over homes come down in summer storms, and the city regulates removal of many trees on private property.
Georgia's warm, humid climate supports subterranean termites, and termite bonds are a common part of owning and buying a home.
Many suburban homes built in the 1980s and early 1990s still have polybutylene plumbing, which is known to fail.
Dense tree cover makes grass hard to grow, so shade-tolerant plantings, mulch beds and hardscaping are frequent requests.
Metro Atlanta covers many counties, and targeting the whole region wastes budget on suburbs your crews can't reach without long drives. Big regional brands also bid heavily on common terms.
That is why I don't run one big radius around the city. Each campaign and page is built around the areas you serve, the hours you can answer the phone and the jobs that pay best.
You pick the areas. Anything outside them gets excluded, so you don't pay for calls you would turn down.
Lower is better. In your audit I check real click costs for your trade and areas.
Pick your side of the Perimeter and target inside or outside I-285, plus the specific suburbs you can reach easily. For tree work, explain the City of Atlanta tree removal permit process on your landing page, since many homeowners inside the city don't know they may need one.
In your audit I pull real search volume and click costs for your trade, then map each search to an ad group or a page.
Your list is built from your services and the areas you cover.
Start with one or combine them. Each one is measured in calls, form leads and booked jobs.
Campaigns for the searches that turn into jobs, shown only in the Atlanta areas you serve.
Show up in the map pack and organic results when people near you search for your service.
Fast, mobile-first pages that make it easy for Atlanta customers to call or book.
Set your budget, click cost, close rate and job value to estimate leads, cost per lead and revenue.
Estimate only, based on your inputs. In the audit I use real keyword costs for your area.
| Maruf | Typical agency | Lead sites | |
|---|---|---|---|
| Leads come only to you | ✓ | ✓ | Shared |
| You talk to the person doing the work | ✓ | ✕ | ✕ |
| You own the ad account, site and data | ✓ | Often not | ✕ |
| Builds rankings and a site that keep working | ✓ | Sometimes | ✕ |
| Month-to-month, no lock-in | ✓ | 6-12 mo | Varies |
| Reports in calls and cost per lead | ✓ | Impressions | Lead count |
| No setup work needed on your side | A short call | Onboarding | ✓ |
What drives your results is local data: the areas you serve, what people in Atlanta search for and who shows up in your map pack. I research all of that before we start.
I review your ads, SEO and website and show you exactly where leads leak.
48 hoursPriorities, budget and the numbers we'll track.
Week 1Tracking, campaigns and pages go live in accounts set up in your name.
Weeks 2–3Weekly improvements plus a plain-English monthly report on leads and cost.
OngoingFor many businesses, yes. Inside the Perimeter and the outer suburbs differ in housing, traffic and competition. Splitting campaigns by the Perimeter and county lines shows where your leads come from and keeps drive times sensible.
A termite bond is an ongoing service agreement where a pest company treats and inspects for termites and may cover repairs, depending on the terms. They're common in Georgia, and ads that explain your bond terms plainly can attract homeowners and buyers going through inspections.
Focus on fewer areas and specific services where you can respond faster and offer a more personal experience. Reviews that mention neighborhoods and real job photos help a smaller company stand out in the map pack.
You get a personal video walkthrough of your ads, SEO and website, with the 3 fixes that will bring the most calls, ranked by impact. Normally $300, free while spots last.
Not in Atlanta? I work with service businesses in cities across the US. See all locations →